“5 Ways to Generate Leads From Twitter
1. Create a dedicated Twitter landing page. One of the most valuable parts of your Twitter profile is the link in your company’s profile. Instead of simply pasting in the URL of your homepage, take the time to create a new page on your website specifically targeted toward visitors from Twitter. This Twitter landing page could be a variety of things. It could be an introduction to your company, an offer for a piece of lead generation content, or other relevant content. The important thing to remember is that some aspect of this Twitter landing page should support lead generation.
2. Tweet links to landing pages. While most of your Twitter followers probably aren’t ready yet for a demonstration of your product, they are likely ready for some of your thought leadership lead generation content. Tweet links to landing pages with lead generation forms for offers that support general education for your followers. Something like “Free Ebook: 10 [Insert Industry] Mistakes to Avoid” will work beautifully!
3. Monitor industry terms with Twitter Search…”
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